Surprise.com: Making it easy for anyone to be a gifted giver
PALO ALTO, CA – November 15, 2005 - Some people are gifted givers. And then there's the rest of us.
What's their secret?
"It all comes down to three things," says Darrell Benatar, founder of Surprise.com, a free service that scours the Web for unusual gift ideas.
Pay Attention -- What do you know about the person you're giving the gift to? Have they provided clues for what they want? For example, you might have an aunt who is always turning up the thermostat and changing into a warmer sweater. Now you've got something to focus on. You're halfway done. Suddenly, it's clear a pair of battery-heated socks is a perfect fit.
Seek out the Unusual -- Once you've found something to focus on, seek out a fitting gift that's also unusual. You can buy almost anything on the Web including lots of things you didn't even know existed. For example, for a racecar fan – a session driving a real race car around the track, or for music lovers, CDs that look like vinyl records.
Shop All Year Long -- Great gift givers are on the lookout for gifts all year long. They're always perusing catalogs and browsing the web, stumbling across unusual items and thinking, "that would be perfect for so-and-so."
A service like Surprise.com scours the web daily, looking for new and unusual gifts and providing links to online merchants who sell the products or services. The gift ideas are organized into creative categories like "Always Cold", "Talks Politics", and "Works Too Much". Even if you're not a serial shopper, you can be on the look out for great gifts all year round by subscribing to a daily or weekly email like Surprise.com's Cool Gift of the Day.
ABOUT SURPRISE.COM:
Surprise.com was selected by Time magazine as one of the 50 Best Websites, by Forbes as its Favorite Gift Site, and PC Magazine as one of the Top 100 Classic Websites. (www.surprise.com/inthenews.cfm)
CONTACT:
Darrell Benatar
Surprise.com
(650) 833-5555
press@surprise.com
http://www.surprise.com