New Technology Solves Old Gift-Giving Problem
Sites use filtering to search Web for "perfect" gifts
PALO ALTO, CA - November 30, 2000 - It happens every holiday season: you need
gifts and you've run out of ideas.
Now there are Web sites that can help. Surprise.com (http://www.surprise.com)
and AOL's Personalogic (http://www.personalogic.com)
are leading decision-making engines that use advanced filtering technology to
find the right gift.
Here's how they work: you tell them something about your recipient, and they
recommend a few dozen gift ideas for that type of person. (And unlike
conventional gift sites that sell whatever's in stock, Surprise.com and
Personalogic recommend gift ideas from sites all over the Web.)
Here are a few recommendations from Surprise.com:
If your recipient is "adventurous," Surprise.com recommends: Bungee Jumping,
Race Car Driving, Night Vision Goggles, Skydiving Lesson (plus 22 more gift
ideas).
Recommendations for someone who "works too much": Grocery Delivery, Time
Management Software, Maid Service, Personal Digital Assistant, Dry Cleaning
Delivery, etc.
Recommendations for the person who is "divorcing": Tax Advice, Adopt-A-Pet,
Fashion Makeover, Cooking Class, or Gym Membership.
Recommendations for someone with an "unusual sense of humor": Tickets to See a
Comedy TV Show Taping, Singing Telegram, Fake Lotto Tickets, Fog Machine, or
Humor Magazine Subscription.
Recommendations for the "dreamer": Personalized Romance Novel, Space Travel, The
Chance to Bump into a Celebrity, Hot Air Balloon Ride, or Audition for
Jeopardy.
Recommendations for the person who's "stressed out": Massage at a Day Spa, Noise
Canceling Headphones, Indoor Fountain, Dinner Delivery, Punching Bag, or
Fizzing Scented Bath Balls.
As you can see, some of the most creative ideas are for services, such as
"Dinner Delivery," "Hot Air Balloon Ride," and "Maid Service." Giving gifts for
services used to be difficult, but Surprise.com, in partnership with
MasterCard, has solved that problem with the Surprise.com Gift Card. It works
like a gift certificate but runs on the Visa/Mastercard network, so it's
accepted by millions of merchants worldwide.
These decision-making Web sites help solve the age-old problem of finding the
right gift...and wouldn't it be nice to never give another gift that ends up at
a garage sale?
ABOUT SURPRISE.COM:
Surprise.com is the Web's fastest growing gift site. GO.com, one of the top 10
Web properties, recently selected Surprise.com to be its gift engine.
Surprise.com has been recommended by People magazine, Yahoo! Internet Life, The
New York Times, InStyle, PC World, Fast Company, Golf Digest, and Family PC.
CONTACT:
Darrell Benatar
Surprise.com
(650) 833-5555
press@surprise.com
http://www.surprise.com