It's the secret gift of many gifts. For those people who love "the crunch," bubble wrap, the wrapping that protects fragile gifts, is often the real gift. Let's face it, Bubble Wrap is fun and it's a shame that your crunch-loving recipient only receives it when people give them expensive vases. In the hands of the crunch addict, Bubble Wrap becomes a classical symphony of true pop music. Imagine their glee when that's all they get.