Juicers are a great way to create tasty and fun drinks; however, most juicers break up fibers, enzymes, vitamins, and trace minerals that make oranges, carrots, apples, and all the other fruits and vegetables you might mash so healthy. The Champion Juicer uses a "mastication" process to keep more of these essential byproducts of fruits and vegetables intact, making for a healthier, richer tasting drink. A great gift for the health-conscious hippy in your life.